Packaging design plays an important role in the successful marketing of products as well as safe delivery to multiple locations. Packaging design is the process that connects the elements such as form, structure, materials, colour, imagery, typography, and mandatory information with ancillary design elements to make sure that a product is suitable for marketing. We are a specialised packaging Design Agency in Sydney offering professional packaging designs to make your product more appealing and striking.
The primary objective of a packaging design agency is to create a tool that helps to contain, protect, transport, dispense, store, recognise, and differentiate a product from its competitors. Its ultimate goal is to meet marketing objectives by clearly communicating the product’s personality or function to generate a sale.
Services rendered by a packaging design agency
The main service of a design agency is to create a design that will attract the immediate attention of the customers. The design should help the product to stand out from the others and be recognisable by the consumer at a glance. It is also important that the packaging design is good enough to ensure that the product stays safe and damage-free.
Some of the other services offered by a packaging design company include:
Choosing a style – a packing design company helps you chose a style that complements your product. For instance, a mailer box is ideal for subscription and e-commerce, a shipping box is robust and suitable for transporting, beverage holders are eye-catching on retail shelves, and so on. They help you in finding a style suitable for your brand and products.
Sizing – a lot depends on the size of the product too – its dimensions and weight. As a lot depends on the shape, weight, and size of the product, it is important to get it done right. Also, the packaging is determined in terms of length, width, and depth, and hence, all these aspects should be considered.
Configuration – this refers to the combination of products you ship together. The packaging should fit various products per the product dimensions.
Material – the design company also helps you decide on the type of material, its colour, finish, thickness, and other such relevant factors.
Print & Graphics – this is yet another facet that the designing firm takes care of. It includes features like the logo on the exterior, colour graphics, product details, and more.
Shipping – designing also depends on whether the product will be shipped. There might be a need for fillers, custom inserts, particular tape seals, and more.
Designing Your Packaging
After considering all the relevant factors, a suitable design for your product will be created. Certain other points the agencies will consider during the design process are:
- Use of sustainable/green products
- Recyclability
- Luxury or necessity
- Budget
- Usage
Conclusion
As you can see, packaging design is not just a stand-alone process involving some logo printing or packing the products in an attractive box. There are several things to consider before you can arrive at a great packaging design. A packaging design company should ideally be able to offer the services mentioned above and more. They have to be proactive and innovative in both design and ideas. At the same time, practicality and ease of use shouldn’t be forgotten. Wherever necessary, the design company should also be able to offer some basic marketing services too.
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